Information on the internet is growing rapidly every second. For common people, search
engines have become a necessity to find appropriate information.
Search engines like Google and Bing are becoming smarter and helping people find what they are looking for in much practical way.
For a website it is very important that search engines find it’s pages and display them
whenever a person requests information. Since a vast majority of people use search engines
to search for information, a site that appears on the first page is bound to have more
number of visitors that on any other page.
There are plenty of criteria based on which search engines display their results.
Few of them are: relevance of the page to given keyword, popularity of the page,
quality of the website’s content, frequency of new content updates, ease of use, speed and much more.
Search Engine Optimization is the process of optimizing a website for search engines.
Optimizing a website makes it easy for the search engines to read and relate content on that website to different keywords.
Better the optimization, better your website ranks in the search results.
By optimizing a website we mean bringing the website up to mark with quality guidelines of the search engines.